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INFORMATION SYSTEMS MANAGEMENT INSTITUTE

THE ENGLISH LANGUAGE QUALIFICATION EXAMINATION

1. Comprehension

Read the following text carefully and answer the questions that follow it.

Today advertisers are having to find innovative ways to attract the attention of increasingly disinterested consumers. Research has shown that although some people consider advertising to be an intrusion into their private lives others, particularly the younger generation, actually enjoy being the target of commercial messages and the more surprising they are the better.
Traditionally advertising has relied on such media as television and magazines to appeal to a broad audience with no guarantee of reaching its target. With increasing competition and more sophisticated market data, companies are now trying to find ways of directly confronting only the specific groups of consumers that interest them.
This has led to an increase in point-of-sale and outdoor advertising which is now taking some new and unexpected forms. For instance, in some supermarkets, food products, such as fruit, carry small stickers advertising totally unrelated products. Similarly, floors in shops, schools and stations have become just another surface on which to place a message - the idea being that you can't get much closer to the customer than under his or her feet.
2.2.
One word is missing from each of the following sentences. Write the missing word in the gap. Compounds count as one word. The first letter is given to help you.


1. People who buy shares in a company are called shareholders.
2. Companies protect the copyright of their products and ideas through patent.
3. A company owned by another company
4. Writing
4.1. Curriculum Vitae

Victoria V. Kulik



Personal Details




Date of Birth: February 24, 1986
Marital status: single
Nationality: Ukrainian